Marketing Your Book
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You have written a book, seen it published, held it and savoured the moment. Now it's time to let others know about it so that your intended audience is able to find your book and read it. Among the hundreds of thousands of books out there, yours must be found and, once found, bought and read.
While we hope you will market your book within your circle of friends and acquaintances, there are a few things we too will do to market your book:
- Your book will be listed for sale on our online bookstore. Listing is free and your only charge is a percentage of the marked price of the book on each transaction
- Your book will be listed for sale on the websites of our online channel partners including indiaplaza.com and flipkart.com. Listing is free. These outlets will charge a percentage of the marked price of the book upon each sale
- Your book will be eligible for distribution in bookstores across India. However, a minimum of 150 copies must be printed to avail of this service. This service is only available for books of fiction and is subject to approval of your book by the distributor and retailers. For more details, contact us.
- With e-books being preferred nowadays, we have introduced e-book conversion and distribution services. For more details view our e-book services.
While writing your book, there are many things to bear in mind. The first point to take note of may seem obvious but is very important.
a. Write the best book you can
That means no punctuation mistakes, a consistent style and making sure every sentence, paragraph and chapter belong.
View the manual of style for guidelines on both the technical as well as editorial aspects of the manuscript. Keep in mind the basic tenets of writing so that your manuscript is grammatically correct and is free of spelling errors.
Before you set out to write this book, you probably had organized your thoughts. You need to revisit them, thus preparing for the next step:
b. Know why
You need to know why you wrote this book so that you can explain it while marketing the book. Your answer should be brief, just a sentence long. However, if the need arises, you should be able to expand on your thoughts, into one or more detailed paragraphs.
c. Think hard about ways you can sell
After we publish your book, we will provide you many options to help you sell it (see above). However, at CinnamonTeal we ensure that the rights to the book remain with you and you can, therefore, distribute it elsewhere and market it as you like. Before you seek other channels of distribution, you are required to contact us to ensure that there are no conflicts of interest.
Marketing a book takes a lot of effort. There are many books published these days and therefore you need to communicate the essence and value of your book very clearly. Although you can engage a professional agency to do this, you should not have too much trouble doing it yourself.
We also provide you with your own space to market your book. That means, you can set up your own blog, your own homepage or you may write about your book on other blogs and discussion forums. However, do remember that your readers will want to know why your book is so special among all the others out there and will want to ensure that your book interests them. So go, oblige them.
Remember that selling a book is a difficult task but it definitely isn't impossible. It will take tireless effort but you will have to keep persevering. Take the help of friends and learn how to take a "no". In the end, it's all worth the while.
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